Google's Pixel Tag launches Tuesday at $29.99, offering Android users a Bluetooth and ultra-wideband tracker for keys, wallets, and bags. The device connects to Google's Find Hub app and works with Pixel Watch owners.
The oval-shaped tag measures 1.1 inches wide and 1.8 inches tall, making it slimmer than Apple's AirTag. It weighs 0.4 ounces and features a physical button, stainless steel construction, and IP67 water and dust resistance. A built-in speaker plays chimes at three adjustable volume levels up to 80 decibels. The tag uses a replaceable CR2032 coin cell battery with up to one year of battery life.
For nearby items, the Pixel Tag uses Bluetooth and ultra-wideband for directional guidance. Pressing the button twice rings the tag to help locate a lost phone. For distant items, Google taps its crowdsourced network of over a billion Android devices globally to identify and share the item's location on a map. When a tag enters "Lost" mode, it shares the owner's email, phone number, and a message so finders can contact them.
Users can share the tag's location with up to 10 people in the Find Hub app. The device pairs with Android 9 or newer via Fast Pair technology and now supports NFC, which Google didn't originally mention at the product's August announcement. When tapped via NFC, the tag directs users to settings rather than displaying owner contact information like Apple's AirTag does.
Google sells the Pixel Tag individually or in a four-pack for $99.99. Available colors are silver and pale green. Bellroy is debuting keychain cases for the tag, sold on the Google Store.