Nectar, an AI-powered marketing operating system founded by Meta alumni sisters Misbah and Farah Uraizee, launched its Creator Agent on Thursday. The agent automates influencer marketing by searching more than 300 million creator profiles, analyzing content fit and brand safety, drafting personalized outreach messages, and tracking campaign performance.
The Creator Agent searches across Instagram and TikTok, then ranks potential creator matches and sends messages in a brand's voice. It manages contracts, product gifting, and shipping logistics while maintaining conversation history to replace spreadsheet-based relationship tracking.
CEO Misbah Uraizee said the system learns from brand voice guidelines and applies proprietary guardrails to keep messaging on tone. The agent also identifies personal milestones in creators' lives and suggests personalized gifts to strengthen relationships beyond transactional deals.
Nectar competes with Aspire and GRIN on influencer automation. U.S. spending on creator advertising is expected to reach $44 billion in 2026, per the Interactive Advertising Bureau. The company plans to make Creator Agent available through Claude, ChatGPT, Gemini, and Copilot via its Model Context Protocol.
Nectar raised a $30 million Series A in May led by Menlo Ventures and Anthropic's Anthology Fund.