Meta's Muse AI agent can now place calls to U.S. businesses on behalf of its users, but the feature is available only to paid subscribers. The company tested the capability in September before rolling it out more broadly.
Muse has over 10 million users. Alexandr Wang, Meta's chief AI officer and head of Superintelligence Labs, said the feature could handle calls people avoid making, such as those to cable companies, the DMV, or restaurants without online reservations.
Previously, only select early adopters could request access to the calling feature. Now any paid Muse subscriber in the U.S. can use it. Muse subscriptions start at $20 per month for 500 million tokens weekly, or $100 per month for 3 billion tokens.
Muse faces competition from Instinct and Google's Gemini, which also offer AI calling. However, many businesses and receptionists hang up when they identify the caller as AI. Better human voice mimicry may make that distinction harder going forward.
The feature targets consumers frustrated with customer service. They have long dealt with complex phone trees and hold times. An AI agent with infinite patience could replace that tedious task.
Meta plans to roll out Muse email addresses to free users soon, Wang said this week. Calls will remain a paid-only feature for now.