Reddit launched Reddit Reviews, a feature that organizes user conversations about products into structured reviews with highlights and takeaways. The company began testing the product in February with U.S. users in Electronics, Video Games, and Health & Beauty categories, then expanded in September to Home & Garden and Fashion & Apparel. Now it rolls out to all U.S. users on iOS, Android, and web across roughly 10,000 products initially, with plans to expand to more categories and regions over time.
The feature uses AI to summarize discussions where users describe product experiences, trade-offs, and failures. When searching for a product, users see a "what people are saying" section with a visual breakdown showing positive, negative, and mixed sentiment, plus details on what users liked or disliked. They can filter comments by topic, access original conversations to ask questions, and compare similar products within a category.
Reddit acknowledges the risk of astroturfing and fake reviews given the rise of generative AI and bots. The company points to its community moderation practices and measures to combat automated abuse and spam as tools to keep reviews legitimate.
The launch comes ahead of the holiday shopping season, when online product research peaks. Reddit introduced Reviews shortly after announcing a shift toward a logged-in experience.