Apple plans to make Siri more capable by expanding its control over both Apple's own apps and third-party services. CEO John Ternus is pushing AI czar Craig Federighi to accelerate Siri's development to compete with OpenAI's Dots and Meta's Muse, according to Bloomberg's Mark Gurman.
The first wave of improvements will arrive with iOS 27.3, giving Siri fine-grained control over Apple's apps like Photos and Safari. Siri will be able to rotate and crop images or organize tabs. A larger update integrating third-party apps is expected in the Spring. That capability would allow Siri to place orders through Grubhub or book reservations through OpenTable.
Beyond those updates, Apple wants Siri to become a true agent that tracks goals and pursues objectives without requiring users to initiate each step. Competing assistants like Dots, Muse, and Grok already perform ongoing tasks. Gurman reported that Apple could make Siri more agentic as early as next year, writing that Dots, Muse, and Grok "can keep track of goals, determine what needs to happen next and continue pursuing objectives without the user initiating every individual step."