Tesla will discontinue Cybertruck production in 2027, CEO Elon Musk announced on X. The company plans to repurpose the factory space to manufacture Cybercab robotaxis instead.
The decision comes after the truck failed to meet sales expectations. Musk predicted in late 2023 that Tesla would sell around 250,000 Cybertrucks annually. The company has sold only tens of thousands total over three years.
The Cybertruck's struggles stem partly from unmet promises. Tesla originally said the truck would start under $40,000 with up to 500 miles of range. When production began in late 2023, the base price had risen to around $60,000, and top-end range had dropped over 100 miles below initial projections.
The truck's polarizing design and higher-than-expected price deterred buyers. During 2024, the truck became a target for protesters as Musk backed Donald Trump financially and later led the Department of Government Efficiency in 2025.
Tesla is redirecting resources toward robotaxi operations. The company has deployed Cybercabs in Austin for the past two months and plans to expand to Dallas later this month. Tesla also operates robotaxi versions of the Model Y in Austin, Houston, Dallas, and three Florida cities.
This marks Tesla's third product discontinuation to prioritize robotics ambitions. Earlier this year, the company ended production of the Model S sedan and Model X SUV to make space for Optimus humanoid robots.