Apple cut its internal AI spending limits in October, lowering the daily cap for engineering teams from $300 to $200, according to Bloomberg. Additional reductions are planned, with some engineering allowances dropping to $100 a day and non-engineering departments potentially capped at $25 daily.
The move reflects a broader shift across the tech industry. Earlier this year, companies encouraged heavy AI token usage in pursuit of efficiency gains. As bills mounted, companies began rationing token spending instead. Concerns remain about the gap between AI's operational costs and its actual productivity benefits.