Apple reported $57.58 billion in iPhone revenue for its fourth quarter, a 17 percent increase year over year, despite launching only Pro and Pro Max models during its September refresh. The company did not release a standard iPhone model.
The iPhone 18 Pro and Pro Max came with higher price tags. Apple raised prices on older models at the same time. The company also released the iPhone Duo, its first folding phone, but preorder sales for that device are not included in this earnings report. Limited quantities of the iPhone Duo were available at launch, with some shipment dates extending into 2027.
Apple CEO John Ternus attributed part of the revenue increase to higher memory costs offset by benefits from carrying inventory and lower costs on non-memory components. "We saw higher memory costs as compared to the June quarter, and that was partly offset by the benefit of carrying inventory and lower costs on non-memory components," Ternus said.
Total company revenue grew 12 percent to $114.5 billion. Mac revenue climbed 24 percent to $10.79 billion, while services revenue reached $31.57 billion. iPad revenue declined 10 percent to $6.23 billion.
Beyond iPhones, Apple announced smart home products including its first smart home display and a series of video doorbells, security cameras, and door locks made with LG and Schneider Electric. The company also unveiled a MacBook Pro with a touchscreen.