Meta is distributing Muse code for free to encourage manufacturers to integrate the technology into consumer devices ranging from televisions to kitchen appliances, according to TechCrunch.
The strategy reflects Meta's push to embed Muse technology across a broader hardware ecosystem beyond its core products. By open-sourcing the code, Meta aims to lower the barrier for third-party manufacturers to adopt Muse in their devices.
Muse represents Meta's effort to expand its presence in connected devices and smart home environments. The free distribution of code signals the company's intention to establish Muse as a standard technology across multiple product categories and manufacturers.
This approach mirrors common tech industry strategies where companies give away foundational technology to drive widespread adoption and create network effects. By making Muse freely available, Meta positions itself to benefit from increased device proliferation running its technology.
The initiative targets manufacturers in consumer electronics, suggesting Meta believes Muse has applications across diverse product lines. Whether manufacturers will widely adopt the free code remains to be determined, but the tactic indicates Meta's confidence in the technology's utility for connected devices.