Snap crossed 30 million paid subscribers across its subscription offerings in the third quarter of 2026, the company announced in its earnings release Wednesday. The milestone includes subscribers to Snapchat+, Memories Storage, and Lens+, and represents a gain of 5 million subscribers since February when Snap reported 25 million.
Snapchat+ launched in 2022 at $3.99 per month and provides access to exclusive and pre-release features. Snap later introduced Lens+ at $8.99 monthly for exclusive Lenses and AR experiences, and Snapchat+ Platinum at $15.99 monthly for an ad-free experience.
CEO Evan Spiegel said in an investor letter that AI-powered features helped Lens+ "exceed our expectations, demonstrating how new creative experiences can drive demand for our paid products." He noted that paid subscribers still represent "a small share of our monthly community, giving us room to grow through broader adoption and new premium experiences."
The company reported 495 million daily active users, up from 493 million the prior quarter but below analyst expectations of 499 million. Snap's stock fell 12% after the earnings release as the company missed both ad revenue and user growth estimates. Spiegel said advertising revenue growth remains below target but the company plans to focus on improving advertiser performance and expanding business reach on the platform.