Bluesky recorded its highest daily engagement on Tuesday, November 4, with 44 million likes, 4.8 million posts, and 2 million new follows. CEO Toni Schneider noted that the platform saw "a wave of new people joining and old friends coming back" during election night.
Usage peaked between 8 p.m. and 10 p.m. PT as election results rolled in. COO Rose Wang told TechCrunch that daily posts and likes increased 30% and 70% respectively compared to the previous 30-day averages. Link clicks spiked 20%. Data traffic hit 200% higher than usual, reaching 35.8 GB/s.
The day nearly matched Bluesky's all-time record of 45 million likes in a single day, set in November 2024.