Squarespace is laying off approximately 19% of its global workforce, representing around 300 employees. Jeff Seedman, a public relations specialist for the company, confirmed the cuts to TechCrunch.
"Squarespace is restructuring its organization and reducing its global workforce by approximately 19%, representing around 300 employees," Seedman said. "The changes are intended to simplify how we operate, sharpen our priorities and enable the company to move faster as we position Squarespace for its next phase of growth."
The layoffs come as the website-building industry faces pressure from generative AI tools. "Vibe-coding" website builders, which require only simple prompts to generate functional designs, have reshaped the competitive landscape. Wix acquired Base44 for $80 million last year. Lovable raised a $400 million Series C round in August at a $13.3 billion valuation. Google launched Stitch, a feature for swift UI design generation.
Squarespace has moved into AI with its own tools. The company launched Blueprint in 2024 and announced Forma, an upcoming AI native platform, with a waitlist open to users.
Squarespace went public in 2021 at a $10 billion valuation but struggled to generate investor enthusiasm afterward. The company returned to private ownership through a $7 billion private equity deal in 2024.