Apple has asked a federal judge to permit charging commissions up to 15 percent on in-app purchases routed through external links, according to a filing revealed this week. The proposal marks a significant shift in how the iPhone maker might monetize transactions that bypass its App Store entirely.
The filing comes as Apple faces mounting pressure from regulators and developers worldwide over its App Store practices. In the United States, the company already allows certain apps to direct users to external payment systems. Apple currently takes a 30 percent cut on most App Store transactions but has offered a reduced 15 percent commission for qualifying small businesses through its App Store Small Business Program.
The 15 percent rate proposal represents a middle ground between Apple's standard 30 percent take and the zero-percent alternative it would face if forced to allow entirely fee-free external transactions. By proposing this rate to the court, Apple appears to be attempting to shape the outcome of ongoing litigation rather than waiting for a judge to impose stricter requirements.
The move reflects the company's defensive posture in multiple regulatory battles. The European Union's Digital Markets Act already requires Apple to permit alternative payment methods and link out to external purchasing options. South Korea passed legislation limiting App Store commission rates. Japan's Fair Trade Commission has similarly targeted Apple's payment practices. These regulatory pressures have eroded Apple's ability to maintain its historically tight grip on iOS commerce.
Developers have long objected to Apple's commission structure, arguing it inflates prices for consumers and reduces their margins. Epic Games directly challenged Apple's monopoly over iOS payments, with the case reaching trial in 2021. While the judge sided with Apple on most counts, the decision included requirements that Apple allow external payment links.
The 15 percent figure carries strategic weight. It signals to regulators and judges that Apple recognizes some reduction from the standard 30 percent rate is inevitable. By proposing this number first, Apple shapes the negotiation parameters. If accepted, the company preserves substantially more revenue than it would under a zero-percent model or forced price parity with external payment processors.
The proposal also creates a tiered system where Apple's service becomes more attractive than alternatives for developers willing to use it. A 15 percent commission could position the App Store as a premium platform offering security, user trust, and a curated experience, while external payment methods serve cost-conscious users and developers.
Timing matters here. Apple submitted this proposal as regulators and developers continue filing challenges against its practices. The company's preemptive move suggests confidence in its negotiating position while acknowledging that maintaining the status quo is no longer viable.
The outcome of this proposal will ripple through the tech industry. If accepted, competitors like Google could face similar pressure to reduce Android's commission rates. Smaller app platforms might benefit from the precedent that lower rates are acceptable. Developers gain leverage to negotiate better terms across platforms.