Apple plans to launch refreshed iPad Pro models and a new budget MacBook Pro in early 2025, according to reports. The company aims to update its premium tablet lineup with what are expected to be new processors and display technologies, while introducing a more affordable entry point in its professional laptop segment.
The iPad Pro refresh aligns with Apple's typical product cycle for its high-end tablets. New models would likely feature updated Apple Silicon chips, possibly from the M-series or next-generation lineup, alongside potential improvements to screen technology. These tablets currently compete with Samsung's Galaxy Tab S line and Microsoft's Surface devices in the premium productivity segment.
The budget MacBook Pro represents a more strategic shift. Apple currently starts its MacBook Pro line at higher price points, creating a gap between the MacBook Air and pro models. Introducing a lower-cost variant could capture price-sensitive professionals and students who need more power than the Air but balk at premium pricing. This move mirrors how Apple operates in other categories, where entry-level products drive volume while anchoring buyers to the ecosystem.
Timing matters here. Early 2025 releases would position Apple ahead of typical spring upgrade cycles and give the company momentum heading into the second half of the year. The iPad refresh particularly targets the creative and enterprise markets, where professionals regularly upgrade hardware for new capabilities.
These launches come as Apple faces intensifying competition in both segments. iPad rivals are pushing on display technology and performance, while Windows laptops increasingly offer compelling value. A budget MacBook Pro could help Apple defend market share among price-conscious buyers without cannibalizing Air sales too heavily.
Supply chain considerations will influence production. Apple has managed Taiwan Semiconductor Manufacturing Company relationships carefully, and new product launches demand fab capacity and component availability. The company's ability to execute on timeline depends partly on securing adequate silicon supplies.